YouToo Social Media Conference Recap

13 Apr
School of Communication Studies Interns Melissa Elick & Lauren Taccone at the YouToo Social Media Conference

School of Communication Studies Interns Melissa Elick & Lauren Taccone at the YouToo Social Media Conference

This past weekend, I attended the YouToo Social Media Conference, and I am so glad I did.  As I have discussed in my previous blog post, social media is becoming the latest digital frontier, and knowledge in utilizing it is becoming increasingly important. At YouToo, attendants heard from two keynote speakers who utilize social media in their professional lives and also other professionals who have grasped the benefit of social media.

The first keynote speaker was Mark W. Smith, who works for the Washington Post.  He talked about the tenants of good social media content.  He said that good social media must: 1) be declarative: it must say something; 2) figure something out– think about that eureka moment, it tells you something you didn’t know before; 3) surprise you: Smith said, the word ‘actually’ is a great word to use in a headline because it draws people in by telling them what they thought before is wrong; 4) it’s comprehensive, it helps explain something in a way that is easily understood; 5) it’s visual, including an image in your tweet or post gives you more engagement– face it, people like to look at something visual, it makes your post more appealing; 6) it delivers on its promise, meaning it tells you what you expect; 7) it gives away the ending: you must be able to tell people in a quick, succinct way exactly what they’re about to experience; and finally, 8) it tells us who we are: Smith related this to BuzzFeed quizzes– people love to be able to see themselves in a post and gage how they relate to the rest of the world. Smith gave excellent advice on how to engage with people via social media and how to build a successful social image; however, one of the most surprising things that he said was this statement:

“Everything I say today will be a lie in six months, that can either scare you or you can evolve it.”

He is referring to how quickly digital media evolves and changes, and he encouraged all of us to always be students— to be constantly learning about the newest trends and how to best engage with our audience. While this intimidated me at first, I understand exactly what he is talking about.  The best way to do this is to use social media regularly, learn what is new and current, and grasp how people are interacting and adjust our strategies accordingly.

The second keynote speaker, Gini Dietrich, author of the book Spin Sucks, discussed the issues of ethics and media manipulation in PR and how we must be the ones to stick up for what is right. She had many compelling points about some of our favorite brands and how they utilize some of these questionable tactics in their media strategies.

In between these awesome keynote speakers, attendees had the opportunity to attend various break-out sessions that focused on topics ranging from cyberbullying to building personal brands.  The conference was not only very informational and educational but also fun!  Social media is an extremely hot topic, especially among communication professionals (Hello- us!) and there is so much to learn! If you attended the conference this year, I hope you found it as educational as I did.  If you did not get the chance to attend this year, I strongly encourage you to make the effort to attend next year!

Thanks for reading,

Lauren Taccone

The Digital Native Advantage

31 Mar

I recently read an article from the Harvard Business Review entitled “Reassess Millennials’ Social Sharing Habits” and it got me to thinking about how far social media has come.  Social media is no longer just an epic time-killer, it can actually be translated into skills that can benefit any organization.  The article talked about how organizations need to start recognizing the benefits of social media use and harnessing it.  The authors made two points of how leaders can leverage the talent of these young Millennials.

First, Millennials often engage in social sharing, and neuroscientists have shown that any kind of positive personal interaction –such as posting, sharing, favoriting, and messaging– releases “the feel-good hormone” oxytocin.  Mlllennials often feel that high multiple times a day from interacting through technology and they actually crave that connection, thus making them natural team players.

Second, digital natives are exposed to constant, complex data flow making them more adept at processing multiple streams of information.  Research tells us that it is impossible to multitask, however, according to Nielson Neurofocus, EEG readings have shown that younger brains have higher multi-sensory processing capacity than older ones.  Younger brains are more stimulated and are more likely to pay attention and remember dynamic messages.

While some Gen X-ers may view Millennials’ frequent social sharing as unhealthy and distracting, there is some proof that the digital habits of Millennials puts them at an advantage for the ever-expanding digital world.

If you were to tell me five years ago that I could get a job in social media, I would have probably laughed and told you that you were crazy. But now, that option is totally valid!  Strategic social media use is a very beneficial skill and can be very powerful for an organization.  You may be surprised at how much a company values your knowledge of something you find second nature.

I encourage all communication studies major to take advantage of courses on social media and to attend workshops such as the upcoming YouToo Social Media Conference, because in today’s digital world these skills are essential and they may help you impress your boss some day!

Link to article mentioned above:

Thanks for reading!

Lauren Taccone

4 Tips That Will Make Your Life as a Student and Intern Easier

11 Mar

58de2809bfafc4c8f433c513c5f64589This week has been extremely busy and stressful for me. Between being a full-time student and an intern I felt like I had a million things to do. I had two interviews, a quiz, two reports and a presentation due before Friday and on top of that I had classes and work three days a week. I somehow made it through the week alive because I am sitting here writing this post. As I was sitting back and reflecting on this week I began to think about what I have learned, besides the fact that coffee is a lifeline.

I found that organization, making to-do lists, creating your own deadlines, staying positive and having a sense of humor are critical to being a student intern. I put these four things into some tips for any other student or intern that struggles sometimes.

1. Stay organized

I cannot stress enough how important organization is. Anyone who knows me personally can tell you I am constantly organized. When you know exactly when something is due and how much time you have to accomplish it you will be able to complete those tasks on time and probably relieve some of that stress you have. So my advice is to keep a planner and write everything down. If you look inside my planner you will see everything is color coded. Green pen and highlighter are for my internship duties and pink pen and highlighter are for school. Being able to separate the two is what really saved me this week. Write everything down when it is due and color code it.

2. Make a To-Do List

This goes along with tip number one, staying organized. Along with writing everything down in your planner, make a separate to-do list of the short-term tasks you need to accomplish that day. This might seem repetitive, but it will help you stay on track and get things done faster. It also gives you a small feeling of accomplishment every time you get to cross something off your list.

3. Create your own deadlines

This really only applies to your internship duties. One of the major differences between college and the work force is that you do not have a syllabus telling you what the assignments are and when they are due. Most of the time you have to figure out when it is appropriate to have something accomplished. I always decide whether the task is urgent and needs to be done that day or if I can put it off till the next day.

4. Stay Positive

This one is challenging for me sometimes. When you have a million things going on you need to be prepared for something to go wrong and when it does having a good attitude is what will save you. Having a positive mindset can change your bad day around in a minute. If you dwell on that one assignment you couldn’t get right you are keeping yourself from your other responsibilities. Whether you make a mistake or if you spill your coffee all over your white pants before your interview when you’re already five minutes behind, stay positive!

How I Learned to Embrace Choice

26 Feb

Lauren Taccone

As I approach graduation in May, I find myself reflecting on how I got here.  I started at Kent State as a exploratory major in Fall 2011.  I was fresh out of high school– nervous and doe-eyed– and overwhelmed with the thought of having to decide on a career at the age of 18.  Like many college students, the first major I chose was not the major I ended with.  I began as a Broadcast Journalism major in the School of Journalism and Mass Communication.  I was drawn to the major because I loved the multimedia aspect and enjoyed the interviewing and writing skills I was developing.  As I progressed in the program, I began to have doubts about whether reporting was something I wanted to make a career out of.  Thankfully, I found Communication Studies and I realized it still encompassed all of the things I loved about Journalism, but with a much broader scope.  I have been in the Communication Studies program for about three semesters now and I have to say that it was the right switch.  I have had great experiences with the courses, faculty, and students, and I really feel at home in Taylor Hall.

While I love my major and I have learned a lot, I still can’t shake that feeling of uncertainty.  Through my courses, I have learned about the multitude of possibilities that exist with a Communication Studies degree; however, I have struggled to find my niche and exactly what path I want to take with my degree.  Whenever I tell people my major, I always get asked, “What do you want to do with that?”  I usually feel a slight drop in my stomach and I respond with an answer about what I could do and some prepared statement about how I’m still trying to figure it out.  I would always dread answering this question because it invokes fear in me that I don’t have it all figured out, and maybe I’m destined for failure.  But lately, I’ve found a different way to answer this question.

If you can do so much with a Communication Studies degree, then why am I putting so much pressure on myself to find just one thing I want to do with it?

Now when someone asks me what I want to do with my degree, I tell them “Everything.” With my Communication Studies background, I have learned written, visual, and oral communication skills that can be translated into a number of careers.  I have critical thinking and problem-solving skills, as well as the ability to work in groups with people of all different backgrounds.  Who’s to say that I have to take just one path? I love that my major sets me up to do whatever I want with it. I love that I have the opportunity to do so many different things, that I can change careers at any time if I so wish.

So if you find that you feel overwhelmed with options like I did, and you don’t know which path to take, then I say, take a deep breath, step back and marvel at all the paths you can take.  Communication Studies is a versatile degree and you can take it any direction(s) you wish.  If you find you don’t like one, then try something different.  And remember, when it feels like you have too many choices, be thankful that you already made one really good choice: Communication Studies.

Thanks for reading,

Lauren Taccone

Meet Newest Members of the Communication Studies Student Marketing Team

9 Feb

Welcome Melissa Elick and Lauren Taccone,

Communication Studies Student Marketing Team Members for 2015

Melissa Elick & Lauren Taccone

Melissa Elick & Lauren Taccone


Melissa Elick and Lauren Taccone are student members of the marketing team for the School of Communications. They will assist staff with key marketing initiatives and special events for the School during Spring Semester 2015.

Elick and Taccone are completing the Public Relations and Marketing Practicum, working with Khalil Dixon, marketing communications and public relations specialist and Margaret Garmon, marketing coordinator.

As team members, Elick and Taccone will attend marketing meetings for the College of Communication and Information and assist with school promotion, marketing strategies, social media, and public relations. They will help plan events, such as Hyde Park Forum, Undergraduate Awards Reception and Lambda Pi Eta Induction. Both will welcome potential new students at university-wide recruitment events for high schools visiting campus.

“We want our interns and practicum students to tell potential employers that they have the professional experience necessary to transition into workplace. This includes designing and producing marketing materials, maintaining a dynamic presence on multiple social media sites, and preparing website content for school,” Garmon said.

In helping to promote the school, these team members contribute original ideas for stories about fellow students and suggest ways to best share information with students, faculty and staff.

Elick is a junior in the applied communication concentration. She is working on two minors in event planning and public relations.

“I’m very excited for this opportunity to strengthen my communication, writing and organizational skills to help me in the future. I look forward to all of the great things this semester will bring,” Elick said.

Elick will serve as the liaison between the communication studies marketing team and Kent Communication Society to help promote collaborative community outreach events. This includes Relay for Life set for April 17 and 18, an annual event to raise awareness and funds for cancer research.

She is a member of the sorority Alpha Phi and holds a position of Director of Watch Care within the organization to assist members with maintaining a social media presence that projects a professional image. In her free time, she enjoys running, painting and planning charity events. Elick is from Cuyahoga Falls and plans to graduate in spring of 2016.

Taccone chose the communication studies major after switching from a broadcast journalism major in an effort to expand her

skill set. In addition to honing her writing and public speaking skills, Taccone has learned other practical skills, such as working with small groups, in the Communication in Small Groups and Teams course, in which she and her group raised $1,000 for Make-A-Wish Foundation.

Taccone is excited to have this opportunity to gain experience and apply the skills she has learned in class, as well as learn new skills that will help her in a communications career.

“My goals as a Public Relations and Marketing Intern is to learn public relations tactics and writing style while working in a large organizational setting,” Taccone said.

Taccone is a member of Lambda Pi Eta, the National Communication Association honor society. She also works as a bartender at Bar 145 in downtown Kent. Her hobbies and interests include cooking, reading, music, and yoga. Taccone’s hometown is Erie, Pa. She plans to graduate in spring 2015.


CCI Retreat: A Student Assistants Perspective

4 Feb

IMG_5659Last Week I had the pleasure of joining the faculty and staff of the College of Communication and Information for a luncheon retreat. As one of the only students there I was a bit intimidated walking in. However, everyone was friendly and welcoming. I’m not surprised at this because it was a communication luncheon and many of the people there are some of the best communicators on campus. The friendliness and open communication is what drew me into Comm studies as a major in the first place.

I had the pleasure of meeting Professor and Director Paul Haridakis at this luncheon. I also saw the always friendly Jennifer Kramer, Director of Public Relations and Marketing Communications for Kent State University, who I met earlier this week at a Marketing Council meeting. Having the opportunity to make an appearance at these events is truly inspiring. Being around successful and intelligent people shows me where I want to be when I graduate. What I’ve gathered from this meeting is that the faculty and staff here at CCI does whatever they can for their students to succeed. There was a short presentation of a new tool that students can use. It is called and students and faculty have the ability to log-in and watch tutorials on various programs. Some of these include Blackboard, Photoshop and InDesign just to name a few. It is always nice when administrators present us with helpful tools. I look forward to using this new tool in my work for the Communication Studies office and I encourage any one else who is a CCI major to take advantage of this program.

It was only the second week being the Marketing and Public Relations Assistant and I have already experienced so much and met so many people. I can hardly contain my excitement for all the projects I will be working on this semester. I can’t wait to share more of my experiences so stay tuned!

End of my College Career

5 Dec

Well, its that time of the semester when everything is dwindling down and finals are here. For me, I only have one final exam and one paper left of my college career and then I’m done…forever. Or at least until I decide to go back to school for my masters. My experience interning with the School of Communication Studies was awesome and I had so much fun working with Margaret and Khalil. I have gained so much experience and learned so much about interviewing, writing for the media, and editing websites. I will use all those skills after I graduate in many different ways. Not only did I learn a lot from my internship but my whole experience being a Communication Major has really changed me intellectually. I have learned so many great communication and writing skills that I know I am prepared to work in the “real world” and get that “big girl job”.

046To be honest, I am kinda sad that I am leaving the School of Communication Studies because I have gained a lot of knowledge and friendships here. The faculty and staff are already asking me to come back and visit and to more freshman recruitment as an alumni which I am very excited about. I will always come back to the place that has changed me for the good and visit my friends and “school family” (I guess you could call it).

Even after I graduate, I will always recommend to anyone interested in going to college to pick a communication major because of all the opportunities it brings and the knowledge. Having a communications degree has definitely brought many opportunities my way and I am so grateful that I got the opportunity to have this major. This major has gotten me two internships as experience and a job before graduation, I seriously couldn’t be any happier.

Thank you to all the faculty, staff, and students for helping me get this far because without your help, I would not be where I am today. I wouldn’t be accomplishing my dream of graduating college, something I thought would never happen and its only a week away. Thank you all and I will definitely be back to visit all of you and even tell new students that are new to the major about my experience being a communication major and working at The School of Communication Studies.


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